Rappers, Celebs Prep New Branded Spirits

Straight Up Brands, Inc. has announced various deals to produce wines and branded spirits in conjunction with Hip-Hop stars and nationally known celebrities.

The three-year old company, headed by CEO David McCallen and president Vincent Viola, will produce five branded products that are developed by various celebrities along with leading vineyards, master blenders and world-class distillers.

The new brands include a sparkling wine (Black Rose) produced with Foxy Brown and Jay-Z; a vodka (Storm) produced with DJ Clue; a Long Island iced tea (Gravity Blue) produced with Don "Magic" Juan and a Mohito (MoMo) produced with Ja Rule.

Each celebrity was intimately involved in the production of their beverage, choosing the ingredients, valor, name, and glass packaging.

Ten different distributors, including Southern Wine and Spirits, Opici and Stoller, will disperse the new spirits in over 17 different states.

Straight Up Brands is set to begin producing and adding the new product lines with additional celebrity endorsements prior to the end of 2006, and continuing through 2007.

-article courtesy of AllHipHop.Com